You may be surprised to learn that Richard Branson, the famous and sometimes brash entrepreneur, when speaking about his many companies or successful ventures, rarely mentions “I” and always refers instead to “we.” Why? Because he knows that his success has been due in large part to a team, each of whom brought a certain strength to turn the vision into reality.
With the end of the year nearing, many of us will be revisiting that time-honored tradition of planning for the new year. As part of the planning, we need to define what we want to accomplish. In order for our plan to be complete and comprehensive, we need to start with four elements:
Buzzwords and phrases are common to just about every industry and every business situation. But while your colleagues may understand the jargon you use, your customers and prospects probably don’t. In marketing, what you say and how you say it are critical to success. Here are five tips to help you swat the buzz and make your next business letter or marketing piece clear, concise, and jargon-free.
While business generally isn’t the place for gambling, you could benefit from some of the tools and lessons learned playing cards (or other games). Here are a few strategies that can help your business grow:
While rising prices are inevitable in the business world, that doesn’t mean price increase announcements have to be viewed negatively. Here are a few tips to help you break the ice as painlessly as possible for your customers.
Following up after a sale provides an opportunity to offer a heart-felt thank you and ensure customer satisfaction. It also lets you discuss additional services and improve a customer’s probable return to your business. Here are a few follow-up tips for after-sale marketing:
It really doesn’t matter what your title is or even what industry you serve. At one level, everybody’s in the position of selling something to somebody.