There is No I in This TEAM

You may be surprised to learn that Richard Branson, the famous and sometimes brash entrepreneur, when speaking about his many companies or successful ventures, rarely mentions “I” and always refers instead to “we.” Why? Because he knows that his success has been due in large part to a team, each of whom brought a certain strength to turn the vision into reality.

Continue reading

Buzz-Free Writing Tips for Better Marketing

Buzzwords and phrases are common to just about every industry and every business situation. But while your colleagues may understand the jargon you use, your customers and prospects probably don’t. In marketing, what you say and how you say it are critical to success. Here are five tips to help you swat the buzz and make your next business letter or marketing piece clear, concise, and jargon-free.

Continue reading