Think about how many business emails you send each day. Now think about the email signature you’re currently using on your emails. While email signatures are commonly used as a way to identify the sender and provide important contact information, many people are missing out on the valuable opportunity to use their signature line as a marketing tool. Here are a few tips to help you create an effective email signature that your recipients will remember:
There was once a man named Charlie who sold insurance for a living. Charlie was a salt-of-the-earth kind of guy who enjoyed what he did. Charlie had a friend named Steve. Steve was in his late thirties and happily married, with a wife and two kids.
Direct mail has been a proven money maker for many years and continues to prove its worth to this day. In this age of all things digital, it’s ironic to note that many who have tired of wasting valuable time and resources with unproven tactics are once again turning to direct mail.
When it comes to making introductions, first impressions are very important. Whether you’re introducing a new business location, new employees, or even a new product or service, introductory marketing pieces are a great way to make a lasting impact.
Many people start off the new year with high hopes and aspirations for a successful future. They dutifully set goals, make plans, state their objectives, and promise themselves that this time they’ll really stick with it.
When people buy locally, the money spent in the community stays in the community to sustain local jobs, pay local tax dollars, and support local schools and organizations. It also promotes a family and community atmosphere. Here are a few creative ways to promote your business locally:
Business used to be much simpler. The formula for success was to provide value, convenience, and great customer service, which in turn led to referrals that became new clients. This tried and true cycle kept the business world moving forward.
If you’re looking for a creative way to spread the word about new products or services or to announce an exciting special or upcoming event, it may be time to reconsider how your business answers the phone.
Are you in control of your life, or does it feel like life is tossing you around like a boat in a storm?