One of the primary reasons a prospect comes to a website is to learn more about a business. The prospect wants to learn not only what you do and how you do it but — more importantly — why you do it. There are many competing businesses in your industry and community. Statistics have shown that one of the most visited pages on any company website is the About Us page.
Content marketing has become one of the buzzwords in the business marketing world. Many claim this is a new way to market. That is not correct. Providing valuable content to lure prospects and visitors has been around for a while. The distribution channels for this content may have expanded recently, but the strategy has been around for many years.
There’s a radio station you may have never heard of, but it’s one you need to tune into each and every day if you really want to grow your business. It’s called WIIFM, and it stands for "What’s In It For Me."
Marketing is about telling your story. Sales is about having conversations.
From the point of view of marketing, every single business is unique. No two are exactly alike. The mistake occurs when everyone in the industry looks at what others are doing and copies it. The story is no longer unique.
A successful business follows one core marketing concept: “Find a need and fulfill it.” However, there may be many players offering similar services and products in your field. This is where having a competitive advantage can lead you to the top.
One of the most effective ways to keep a competitive edge is to think like a prospective customer and compare your business frequently to your competition. What does your competitor offer that your business does not?
As more businesses and marketers have turned to email marketing, it is fair to wonder if direct mail marketing still works as effectively as it once did.
If the economic doldrums still have you down, take action with these quick, simple, yet very effective “kick in the pants” steps for a fast turnaround.