Give Prospective Customers a Plan of Action

One of the greatest mistakes marketers make is to assume that interested prospects will automatically know which steps to take next when they receive a marketing piece in the mail, via email, or from a salesperson. Without a clear plan of action, many of your prospects will simply discard your marketing piece and move on to a different company…most likely your competitor.

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Are You Building Your Business Like a House of Cards?

You know the game.

You start with a deck of playing cards and slowly begin to stack them together, carefully leaning one card against another at just the right angle, until you’ve created a solid wall of cards. You build the house higher and higher, one card and one row at a time, all the while moving around carefully so the whole thing doesn’t come crashing down.

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