One of the most important steps you have to take in order to attract ideal customers and grow your business is to actually know who those ideal customers are. That’s the first step that many understand. But there’s another, less understood and talked about step you should also consider, and it begins with a question:
Making it as easy as possible to do business with your company seems like a logical and simple concept, yet many businesses unwittingly create hurdle after hurdle for their customers to jump just for the privilege of doing business with them.
One of the greatest mistakes marketers make is to assume that interested prospects will automatically know which steps to take next when they receive a marketing piece in the mail, via email, or from a salesperson. Without a clear plan of action, many of your prospects will simply discard your marketing piece and move on to a different company…most likely your competitor.
While no business wants to lose its customers to the competition, you may be surprised how the opposite can occur when you focus less on keeping your customers away from your competition and focus more instead on adding value and truly helping your customers find what they want.
You know the game.
You start with a deck of playing cards and slowly begin to stack them together, carefully leaning one card against another at just the right angle, until you’ve created a solid wall of cards. You build the house higher and higher, one card and one row at a time, all the while moving around carefully so the whole thing doesn’t come crashing down.
Every marketing piece should have a call to action that helps direct the reader to the next step. Whether you want them to click a link, download a file, or contact your business, here are a few tips to ensure your call to action gets noticed and utilized:
You’ve probably heard the saying, “People like to buy, but they don’t like being sold to.” But you may wonder what it really means.
If you’re looking for a creative way to grow and create new business opportunities, you may want to consider a marketing partnership. By bringing two (or more) complementary companies together, businesses can tap into audiences they may not normally reach, providing exponential marketing exposure and increasing their customer base.