What’s the ultimate competitive advantage in business and in life? It’s your ability to learn and (just as importantly) to quickly put what you have learned into action.
In business, the term “gatekeeper” refers to the person who has the authority to control access to the decision maker in the company. The gatekeeper guards and monitors traffic to the person in charge. In most companies, getting an appointment with the decision maker requires getting past the gatekeeper.
You may have the greatest service or product in the world, but if you can’t sell it, how much good will that do?
Optimism is not a trait born necessarily out of good fortune. Edgar Guest was 11 years old in 1893 when his father lost his job. Barely a year earlier, the family had emigrated from Birmingham, England, to Detroit, Michigan. Now, young Edgar had to take on odd jobs in a still unfamiliar land to help support the family.
Achieving profit is the real goal of being in business. Profits are what allows a business to invest and grow. Some businesses have higher profit margins than others. That can be due to the type of industry, the competitive landscape, and economic conditions.
There’s a story told of a middle-aged man and a teenage boy who checked into a hotel together while traveling. The staff noticed that both seemed quiet and somber and that the boy appeared pale. That evening, the two had dinner at the hotel restaurant. Again, they seemed unusually quiet, and the boy barely touched his food, before excusing himself and returning to his room.
The cycle of doom is the nightmare of every business owner and salesperson who works to attract prospects and customers. It occurs when you find yourself without a steady, predictable stream of high-quality prospects that turn into customers. As the cycle progresses, every day can feel like a challenge. Where are the next leads coming from? Where are the customers you’re looking to gain?
One of the goals of every business owner should be to build a company that is worth selling. Whether it is actually put on the market or not is another matter.