How Far Would You Go For a Customer?

There’s a story told of a middle-aged man and a teenage boy who checked into a hotel together while traveling. The staff noticed that both seemed quiet and somber and that the boy appeared pale. That evening, the two had dinner at the hotel restaurant. Again, they seemed unusually quiet, and the boy barely touched his food, before excusing himself and returning to his room.

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Beware the Cycle of Doom

The cycle of doom is the nightmare of every business owner and salesperson who works to attract prospects and customers. It occurs when you find yourself without a steady, predictable stream of high-quality prospects that turn into customers. As the cycle progresses, every day can feel like a challenge. Where are the next leads coming from? Where are the customers you’re looking to gain?

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