The idea of giving away free trials and samples of products or services has been around for many years. From high-tech software companies to sidewalk food vendors, it’s a strategy that has continued to prove its value through the years. Even after taking into account the associated costs, the ROI has proven attractive for many businesses in both the real world and online.
In today’s competitive business market, a 10 percent off coupon is rarely enough enticement to convince customers to purchase from you versus your competitor. Here are a few creative ideas to spice up your coupons:
Competition is a part of business life. Some would argue that competition forces businesses to strive to get better at what they do for the fear of losing customers to rivals. Losing a few customers periodically is inevitable. However, losing too many (especially your best customers) must be avoided at all costs.
If you’ve been in your business for any length of time, you’ve probably fallen into a routine set of habits that take up parts of every day.
One of the toughest parts of marketing and advertising is discovering creative, new ways to promote your business. It can be hard and frustrating work.
Many businesses thrive on the expertise of their owners, operators, or managers. This is particularly true of small businesses, especially service businesses. A great way to increase your business volume and increase the perceived value of your products and services is to communicate your expertise within your community.
J.K. Rowling is the British author of the popular Harry Potter fantasy book series. A net worth of more than a billion dollars makes her one of the richest women in Great Britain (richer than the Queen!).
You may think guerrilla marketing is dead, but really it’s evolved with the times. If you haven’t done the same, then you need to take a leap forward to get the most impact from your marketing dollars.
Marketing fads come and go. Marketers today have a bewildering array of choices never seen before. Consequently, busy business owners don’t always know who to listen to in order to find what is working most effectively right now. Everyone can claim their systems and tools are the secret to a never-ending stream of prospects and customers.