Does Giving Away Products Bring Business?

The idea of giving away free trials and samples of products or services has been around for many years. From high-tech software companies to sidewalk food vendors, it’s a strategy that has continued to prove its value through the years. Even after taking into account the associated costs, the ROI has proven attractive for many businesses in both the real world and online.

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Direct Mail Is Alive and Well, Thank You

Marketing fads come and go. Marketers today have a bewildering array of choices never seen before. Consequently, busy business owners don’t always know who to listen to in order to find what is working most effectively right now. Everyone can claim their systems and tools are the secret to a never-ending stream of prospects and customers.

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