Next time you’re creating a marketing promotion, you may want to include one of these "magic" words that customers most love to hear:
Networking is a critical part of growing any business. It’s through networking that people are able to make connections with potential customers and others in their field, which helps them grow their sphere of influence and get their name known. While many people understand the importance of networking, few people have the skills mastered that allow them to make full use of all its benefits. Here are some tips to allow even the greenest entrepreneur to master the art of networking.
All companies can benefit from developing a consistent brand image. The brand definition and features may encompass everything from logos to color palettes to fonts, but it must be maintained consistently across marketing collateral, presentations, correspondence, and proposals. Your brand image may even influence your office décor, if you have logos or product photos as part of your furnishings. Keeping everything in sync is difficult, especially as time passes and the company grows or expands its product line. Here are a few tips to help you keep your brand elements consistent.
As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires quite a bit of forethought and planning. Here are the three steps that businesses should use to get themselves prepared for the upcoming year.
Back in the 1960s, Dr. Stanley Milgram conducted an experiment which was to become known as “The Milgram Experiment.”
In today’s ultra-competitive business landscape, your company is likely spending a good deal of money to generate leads and prospects for your products and services. Hopefully, these efforts are generating quality leads for your business. But what happens once those leads do contact you?
You know all about the importance of setting personal and business goals, but what about setting goals for your advertising? Such goals are also important to the success of your sales and marketing efforts.
There’s something undeniably different about this time of year — an almost palatable sense of wonder, excitement, joy, and possibility not always seen in our everyday routine.
If your business is looking for a creative way to increase name recognition and drive business, while at the same time giving back to your community and contributing to the common good, here are a few rewarding ideas to try: