The Art of Networking

Networking is a critical part of growing any business. It’s through networking that people are able to make connections with potential customers and others in their field, which helps them grow their sphere of influence and get their name known. While many people understand the importance of networking, few people have the skills mastered that allow them to make full use of all its benefits. Here are some tips to allow even the greenest entrepreneur to master the art of networking.

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Branding on a Budget: Four Steps for Brand Consistency

All companies can benefit from developing a consistent brand image. The brand definition and features may encompass everything from logos to color palettes to fonts, but it must be maintained consistently across marketing collateral, presentations, correspondence, and proposals. Your brand image may even influence your office d├ęcor, if you have logos or product photos as part of your furnishings. Keeping everything in sync is difficult, especially as time passes and the company grows or expands its product line. Here are a few tips to help you keep your brand elements consistent.

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Preparing a Sales and Marketing Plan for 2014

As the year draws to a close, many companies are preparing to review and develop their marketing plans for 2014. A solid marketing plan will articulate a vision for the company in the new year, including how the group is going to expand and what the revenue goals should be. Developing a solid plan requires quite a bit of forethought and planning. Here are the three steps that businesses should use to get themselves prepared for the upcoming year.

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