You’ve probably heard all the buzz about content marketing, yet may still be wondering what, exactly, it is. Content marketing is simply the new form of marketing that uses informative content, rather than blatant sales pitches, to attract potential customers. Instead of proverbially bashing people over the head with whatever you’re trying to sell, content marketing entices them to come to you to learn more about your product, services, and brand.
Conventions are an excellent marketing and networking tool for many small to medium-sized businesses. When managed properly, conventions provide a great opportunity to attract customers, learn more about potential partners or vendors, and build a database of potential leads for the future. The largest conventions may put thousands of prospects within arms’ reach of you, while smaller events offer the opportunity to mix and mingle with peers on a more intimate level.
One of most beloved sitcoms of the 1990s, Boy Meets World was a coming-of-age show about suburban kids, Cory; his best friend, Shawn; his girlfriend and future wife, Topanga; and his brother, Eric. Throughout the show, the characters faced difficulties, important life decisions, and sometimes struggled to make sense of the world around them.
Innovation is important for any successful marketing campaign. No company will remain on top if it continues to use outdated marketing techniques. Of course, that doesn’t mean you should always look for the latest and greatest techniques. There are as many marketing schools of thought as there are marketing professionals. The key to successfully updating and innovating a marketing strategy is to find the balance between consistency and a willingness to try something new.
Do your children love Elmo? Depending on their ages, chances are they do. Few things bring more delight to children across the country than seeing the furry red character come on screen to sing or explore with children during the special segment, “Elmo’s World.”
The winter Olympics are quickly approaching, and people around the world are preparing to tune in and watch their nations’ athletes compete on the international level. The athletes are an amazing testimony to what the human body is capable of, and they often leave the rest of us breathless as we watch them complete complex maneuvers seemingly effortlessly.
As business owners, we count on experts to save us time and money. On any given day, we might consult a financial advisor to help us with a major purchase or investment strategy. Or we might hire a sales trainer to oversee the development of our sales team or the implementation of a new sales strategy. Or perhaps we might engage a management consultant to look for ways to run our companies more effectively.
We’re all connected to the businesses around us in a variety of ways: social media posts, direct mail flyers, advertisements in favorite magazines, commercials on television, and even ads pasted on the sides of buses. Many businesses, wanting to reach as wide an audience as possible, will advertise using a variety of channels. An integrated marketing campaign involves creating a clear, uniform message that will resonate across all of those channels, increasing name-recognition and driving sales. If that sounds like something your company is looking to do, here are some ways to start developing a plan.
No business can thrive without leads to drive sales. While finding quality leads is challenging enough, maintaining and converting those leads can be even more difficult. As you think about your sales strategy for the new year, consider these ideas for keeping prospective buyers interested and active.