Color in Print Advertising: Are You Sending Hidden Messages?

A printed marketing piece — whether a brochure, flyer, catalog, or letter — contains many design components. From margin size to font, use of white space to size and type of paper, the elements that go into a printed piece require much consideration. But when it comes to color, marketers all too often make choices based on personal preference, anecdotal evidence, or even hunches.

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What You Can Learn from a Stack of Pancakes

Everyone has comfort foods they view as the perfect meal after a long week at work, a stressful day, or even just to wake up to after a long night out with friends. These foods range from a plateful of pancakes to a bowl of homemade macaroni and cheese or Mom’s chili. Whatever the comfort food may be, most tend to share a few characteristics on common.

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Printing: Greener than You Think

Everyone who’s worked around printing has undoubtedly heard the same mantra at least once or twice: Save a tree — don’t print. While it’s true that climate change is a major challenge facing our nation and the world, the idea that printing is contributing to deforestation is a misconception. Research indicates that the number of trees in the U.S. is actually on the rise. Tree farming — the source of most paper products — is the cause.

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How Adventures on a Playground Affect Adventures in Business

Anyone who’s visited a children’s playground in the past few years has likely noticed stark differences from the jungle gyms of the 1970s and early 1980s. Today’s equipment is very sanitized. There are very few ways for children to possibly injure themselves. Signs clearly indicate the age appropriateness of the equipment and discourage smaller children from trying the equipment designed for older children. Over the past 30 years, it has been increasingly common for towns, cities, and designers of playground equipment to create playgrounds that maximize safety and minimize the risk for the children and themselves.

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Connect With Your Customers

No matter how great your product or service is — and we know it’s great — customers still make buying decisions based on emotions. Sadly, most businesses don’t strive to create that personal connection that influences buying behavior. When it comes to effective sales and marketing approaches, building relationships with customers is key. But how can you bring that all-important personal touch to every transaction and really make your business stand out?

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