Is It Possible to Succeed in an Over-Saturated Industry?

The Internet makes it easy to see just how many businesses are vying to compete in an increasingly competitive atmosphere. At times, it seems there’s a business or product for just about any want or need. So how do some people manage to successfully establish new companies and find their way to positions of leadership in this hyper-competitive marketplace? How is it possible to break in when it seems as though your industry is already saturated?

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Performing Regular ‘Checkups’ on Your Marketing Campaigns

Well-baby checkups are one of the most important health precautions new parents can take to ensure their child is growing properly and remains in good health. At these appointments, vaccines are administered, growth charts are established, and the overall health of the child is monitored. Within the baby’s first year, new parents will bring their child in several times, with fewer appointments after that as the child ages.

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What Shakespeare Can Teach Us About Marketing

Shakespeare was a master playwright who continues to entertain audiences centuries after his death. His mastery of the written word has been admired by people throughout the generations and around the world. While he may have never imagined anything like the Internet or modern marketing, there are still a number of lessons Shakespeare can teach us as we set out to master our own marketing techniques.

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