When you sit down to develop marketing materials, you know you’re trying to reach potential customers. If you’re unclear who that might be, however, you could find yourself wasting time, energy, and money. Taking the time to develop your official ‘buyer persona’ can make the task of figuring out how to reach these potential customers significantly easier.
With football season now in full swing, fans across the country are watching their favorite teams fight for a shot at postseason glory. Football is a sport that requires athletic prowess, analytical skill, and a considerable amount of strategizing. As such, there are many lessons we can apply to the business world. Here are just a few to consider.
Imagine it’s your first day of college. You enter campus, not knowing anyone. You find your way to your dorm room and review your class schedule and campus map to try and figure out where you need to go. You listen to the chatter of hundreds, if not thousands of new classmates outside your door. The whole process can feel more than a little overwhelming. You somehow need to find new friends in this home away from home, but when not a single face looks familiar, that can be easier said than done. How do you find people you like? How do you start forming relationships?
When your sales and marketing teams work together and are aligned in their goals and strategies, amazing things can happen for your organization. Studies have shown that companies with marketing teams and sales teams that work well together see as much as a 20 percent increase in annual revenue growth, and no one can afford to ignore that opportunity.
The Great Gatsby is considered an American classic. Its recent film adaptation starring Leonardo DiCaprio has only increased its popularity. Few students in North America made it through high school without reading the book, and the film only helped to bring the images of decadence to life.
The idea of saying ‘no’ to a client can seem counter-intuitive. You’re trying to grow your business, after all. But there are times when speaking up and turning down a request or deciding not to work on a particular project might be good for your company’s long-term growth. The key is learning how to gauge these situations so you can successfully focus on growing your business without worrying about problematic clients or requests. Here are three situations where you should definitely consider the benefits of saying no.
For those who like to believe all the hype, it’s easy to think that outbound marketing is dead. After all, it’s rare to hear about marketing experts extolling the importance of direct mail. Instead, they’re usually talking about website conversion rates and developing content that will appeal to the reader. Don’t fall into this trap.
When it comes to writing marketing content for a company, few things are more frustrating than working hard to develop pieces only to have them largely overlooked. We’ve all been there: you write something you think is fantastic and eagerly watch your site statistics, only to see your content fail to give you the expected boost.
Most business leaders understand the importance of market research, particularly during the startup phase. Those interested in starting a business should research their potential customer base and determine how successful their product or idea will likely be within that particular market long before building their first prototype or contacting their first client.