How to Use Keywords to Get Attention

When it comes to developing content, few buzzwords are thrown around quite as much as “keywords.” While quality content remains by far the gold standard for SEO, keywords can be very helpful for guiding search engines and those making queries on them to relevant content on your website. Of course, figuring out what keywords to focus on can be a challenge. Keywords should match the vocabulary and information sought by potential customers, while also flowing naturally within the piece. Here’s what every professional should know about finding quality keywords for their website.

Continue reading

High School Loyalty and Brand Community

There’s something about high school that inspires loyalty for decades after graduation. For an outsider looking in, it can be difficult to understand why people care so much about their past high school experiences. Whether it’s journeying hundreds of miles for a high school reunion or feeling offended when someone insults the old sports hero, high school loyalties run deep for many people.

Continue reading

5 Ways to Increase Visitor Engagement in 2015

As you prepare your marketing plans for the year, one of your chief priorities should be website visitor engagement. As engagement increases, so do brand loyalty and conversions. Engagement helps page visitors begin to build a relationship with your brand. This in turn helps to increase their trust in what you have to say and makes them more likely to end up buying from you. Here are a handful of changes you can make to greatly enhance your visitor engagement and see measurable changes in 2015.

Continue reading