When it comes to developing content, few buzzwords are thrown around quite as much as “keywords.” While quality content remains by far the gold standard for SEO, keywords can be very helpful for guiding search engines and those making queries on them to relevant content on your website. Of course, figuring out what keywords to focus on can be a challenge. Keywords should match the vocabulary and information sought by potential customers, while also flowing naturally within the piece. Here’s what every professional should know about finding quality keywords for their website.
There’s something about high school that inspires loyalty for decades after graduation. For an outsider looking in, it can be difficult to understand why people care so much about their past high school experiences. Whether it’s journeying hundreds of miles for a high school reunion or feeling offended when someone insults the old sports hero, high school loyalties run deep for many people.
Companies used to be able to control a large portion of their message through advertising. Now, thanks to digital media, online reviews, and customers doing their own research, creating and maintaining a positive image requires much more subtlety and work.
Few people exemplify skill and teamwork better than a well-coached relay team. Whether at the Olympic Games or a high school track meet, the relays are often one of the most exciting events.
When it comes to producing valuable content, countless marketing and business professionals will tell you that you ‘should,’ but not many delve into the ‘why.’
We all have some type of music we find pleasing to the ear. For some, it’s classical. Others prefer rock, hip hop, pop, or jazz. But no matter what type of music we enjoy, there’s something about a symphony orchestra that seems to draw admirers from a wide variety of musical backgrounds and tastes.
For many of us, increasing visitor engagement is an important goal for the new year. Marketing today revolves around building relationships with prospective customers. When a prospective client sees you as an authority, they’re far more likely to convert and buy from you.
As you prepare your marketing plans for the year, one of your chief priorities should be website visitor engagement. As engagement increases, so do brand loyalty and conversions. Engagement helps page visitors begin to build a relationship with your brand. This in turn helps to increase their trust in what you have to say and makes them more likely to end up buying from you. Here are a handful of changes you can make to greatly enhance your visitor engagement and see measurable changes in 2015.
The story of Willy Wonka is a classic childhood favorite that people have loved for generations. From the books to the original movie version that was adapted in 1971 to its latest incarnation in 2005, the idea of this fantastic chocolate factory has entertained and delighted children of all ages.