How Engaging Are Your Sign-up Forms?

Take a moment to think about the forms you ask your visitors to fill out and submit when they visit your website or come to your store. These forms help convert those individuals from anonymous visitors to active leads you can contact regularly. To make that happen, you want people to feel encouraged to leave you with their name and information so you can remember them.

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Marketing Lessons from Iconic Rock Bands

Few entities can inspire the kind of loyalty rock bands do. Think about performers like the Rolling Stones, the Grateful Dead, and Phish, to name just a few. Groups like these have entertained generations of audiences and encouraged strong followings among their most devoted fans. Sure, their music plays a large part in building and maintaining a fan base, but so, too, does great marketing.

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How Much Value Are You Providing Customers Online?

Imagine you’re a student struggling to understand a difficult concept in one of your classes. A friend who aced the class last semester offers to help but ends up just regurgitating the same information you already got from your notes. Frustrated, you ask if they can give you any insight that might help you better understand the subject. “Sure,” they reply, “but that wouldn’t be fair to the rest of your class because it would make it too easy for you.”

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