In marketing, one of the most important terms that you need to keep in mind at all times is "focus." In order to run a successfully executed campaign, you need to remove as much of the superfluous noise from your materials as possible and boil it down to the core essentials. You can’t appeal to all people all of the time, which is why focusing on creating the right message and using the right delivery channels is so important. Buyer personas are a concept that allow you to do just that in a host of different ways, all of which are beneficial to you and your team moving forward.
One of the more important characteristics of a successful business is resilience. Without resilience, a business that suffers any setback is far more vulnerable to hardship or even complete collapse. In fact, failures frequently precede success in many people’s efforts in business or otherwise. Just look at some of these examples.
As American actor and social icon John Wayne said, "Courage is being scared to death â€¦and saddling up anyway." Observed acts of courage are nourishing to the spirit and inspiring to all of us. In business, this is just as true and important as it is anywhere else.
The core values that you’ve dictated for your business play an important role in just about every decision that you make. What many people fail to realize is that they need to play an important role in your marketing, too. Marketing isn’t just about communicating what services you provide or what products you offer, but what type of business you represent. The customer/business relationship is one that is built on trust, and putting your core values on display through marketing is one of the best ways to strengthen that relationship both now and for all time.
In today’s world, one of the single best opportunities that you have to leverage the power of both digital and print campaigns at the same time is with a well-placed QR code. Short for "quick response code," a QR code operates on the same basic concept as a barcode, but can be used to accomplish a host of different things given the circumstances. If your goal is to use QR codes in your print campaigns creatively (as you should be), there are a few key avenues you can choose to pursue.
Remember when you were a little kid; how the world seemed different than it does now? A big part of that difference was defined by your innocence as a child. As adults, we look back on childhood innocence with older, more mature eyes, and when we do, we see something almost magical in contrast to our work-a-day world of adult living. What is it that makes childlike innocence so attractive and ultimately inspiring?
Constructive criticism is always important, regardless of the type of business you’re running. It’s one of the single best ways to not only identify areas where you and your team truly excel, but more importantly, identify things that you could be doing better that you might not be otherwise unaware of. The key word in this phrase, however, is "constructive." You need to be able to glean something valuable from what your customers are trying to tell you. To do that, you really need to consider the source.
Norman Vincent Peale’s famous book, "The Power of Positive Thinking," may not have been the first such motivational book, but it certainly achieved fame as one of the most popular and enduring testaments to a positive attitude. As Peale put it, "Change your thoughts and you change your world." If one person’s life can illustrate this concept, it might be that of Eric Castillo.