Brand Awareness: Becoming Another Kleenex

In today’s world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the biggest contributor to the idea that brand loyalty could be utilized to sell more products. That industry is over 120 years old, and brand awareness became a fashionable tool in marketing automobiles by the early 1900s.

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Remaining Competitive in Business by Attracting Top Talent to Your Organization

Make no mistake about it: one of the biggest keys that you have regarding remaining competitive in a crowded marketplace isn’t the work that you’re doing, per say. It’s the people who are doing the work in the first place. By attracting top tier talent to your business, you affect the entire enterprise from the top down in a number of positive ways. Thankfully, actually getting the attention of these mythical "perfect" employees is a lot easier than you might think – provided that you keep a few things in mind.

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The Importance of Making Sure That Your Employees Actually Like Each Other

Make no mistake about it: a business is more important than any one person. A successful business is truly the sum of its parts. It’s a collection of people all working together to form a cohesive whole, helping the business as an entity move forward into the future and accomplish the goals that it has outlined for itself at the same time. Finding the right people to fill the right positions is one important step towards achieving this environment, but it is exactly that – one part. An element that is just as important (but one that far too many business owners fail to pay attention to until it’s far too late) comes from the idea that your employees also have to actually enjoy working with one another if your business is going to succeed the way you want it to.

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Judging a Book by its’ Cover – How People Choose Products Based on Packaging

Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an "ordinary box" and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if the packaging sparks the imagination, it almost doesn’t matter what’s inside.

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Get Your Business Headed in the Right Direction in 2016

The new year is a time of many things. Oftentimes, people look at it as a way to get a "fresh start" in their personal lives and work towards the goals they may have lost sight of in the previous year. The same concept can hold true for the world of business, but only if you approach things from the right angle. There are a number of important steps that you should take at the beginning of a new year to make sure that your business is headed in the right direction – both literally and figuratively.

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Sensitivity to People’s Needs

Doing business involves a product or service and a buyer and seller. In large part, it also involves the formation of relationships. The fact that some of them are quite temporary does not diminish the importance of these buyer-seller relationships. The objective, of course, is to limit the number of temporary relationships and increase those that are ongoing. Repeat customers are intrinsically valuable for the success of a business.

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Data Security in 2016 and Beyond: What Your Business NEEDS To Be Prepared For

We now live in an era where the vast majority of our personal and professional lives are playing out on the Internet. This is particularly true in terms of business, where cloud-based collaboration tools and hosting providers make it easier than ever to access our mission-critical documents from any location on the planet provided you have an active Web connection at the time. Because of the increased amount of faith that we’re putting into the digital realm, data security is of the utmost importance. There are a few key issues regarding data security that your business NEEDS to be prepared for moving forward.

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The Evolution of Sales: How the Landscape Has Changed

Depending on whom you are selling to, and how, the nature of the sales process has changed since the birth and incredible growth of the Internet. However, with all of the changes in how we communicate with digital connectivity, some things have not changed much at all. Sales are still sales. It is the targeting of sales that has changed more than anything else.

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