If you had a tough time during the Great Recession of the last few years, you are in the same boat with many, including the United States Postal Service. With computers, e-mail, and the rise of similar types of technology, total mail volume was already on the decline – and then, the most troubling economic times in decades hit. All types of mail volume dropped dramatically in a short period of time.
With the existing and ever-reemerging social media outlets available to us, the confusion as to how to use them can sometimes make us wish for the days when only local newspaper ads and the yellow pages were used for getting our name out there. Before you throw your hands up and invest in a sandwich sign board, let’s break down the mysteries that surround the three most popular social media platforms you can use successfully to grow your business.
Nobody likes being told what to do. It rarely matters who is doing the telling, you just feel that tension rise in your neck and a little rush of adrenaline as your inner 2-year old shouts, "You’re not the boss of me!" Then, that thought that you’re an actual adult enters your mind and you usually do what you’re told, because inevitably, the person telling you what to do is technically the boss of you in some fashion.
As marketing professionals, we hear it time and again – one of the fastest ways to turn a prospective client into someone that wants nothing to do with your business is to contact them too many times in too short of a period. People don’t like to be bombarded with marketing materials – it makes them feel overwhelmed and can be quite off-putting. Despite this, quantity is still important, as you always want to keep your brand at the forefront of their minds. Contacting too frequently can give the perception that your materials lack quality, however, which is why striking the right balance between the two is so important.