Takeout Menus: Functional and Promotional

Most restaurant owners know that their menu is one of their top selling tools.

While this may surprise the average consumer, restaurant managers often use their menu to upsell pricey items such as appetizers, drinks, and side items. The placement of each item within the menu is of the utmost importance, and even small changes can cause a jump in sales of ten percent or greater — or a similar-sized drop in sales if item placement doesn’t work for buyers!

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Four Savvy Strategies for Crafting Unforgettable Content (Part 3)

In the age of visual brilliance and short-lived attention spans, sometimes we wonder if content really counts. But no matter how glamorous the graphics, they simply cannot stand alone. (Even the Lone Ranger had Tonto, right?) Today, we’re looking at part three of this question: How do you write exceptional copy? Content that commands attention, arouses interest, or compels people to action? Last week, we discussed slogans and sensory appeal. Today we’ll consider one final, fun technique.

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Four Savvy Strategies for Crafting Unforgettable Content (Part 2)

Have you hit a slow spot in your print or online marketing? Need a boost to garner fresh vision? In this three-part series, we’ll examine hands-on tools to enliven imagination. Today, we’ll focus on part two of this question: How do you write content that commands attention or sticks with people for months to come? Last week, we discussed “matching the media and the message.” Today we’ll consider two more simple strategies.

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Change Your Scenery, Change Your Outlook

On the sixth floor of a Boston office building, a sprawling Art Deco lounge gives way to a row of small, glass-walled offices. While the offices seem identical, the residents are not. As you stroll down the hall, you’ll encounter data scientists developing smart-home technology, tech rooms packed with drones and virtual reality headsets, a venture capital start-up, or even employees of Amazon, General Electric, or Liberty Mutual insurance. What do they have in common? A desire to change scenery and synergy through shared office space.

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Printed Reminders Keep Sales on Track

Remembering to go to the doctor or dentist’s office was much simpler back in the day when nearly everyone had a printed calendar. You would go home after a visit and immediately add your next visit to your calendar. The complexities of life today means that it can be tough to keep track of everything, even if you’re putting follow-up visits in your smartphone. The cost of a missed office visit can really add up over time, causing professionals to lose thousands of dollars per year. The tiny cost of creating a simple printed reminder that can be saved to your patients’ fridge provides an extra touch point for busy individuals.

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How to Bring in Trade Show Traffic

Picture this: it’s three weeks before your next trade show, and you’re no closer to formulating a plan of attack. Last year, the public milling about your booth was polite but lackluster. Your IT business may not be the most exciting one at the trade show, but you know you can do better. The good news is that you can. Here are some unique things you can combine with your print marketing efforts for maximum trade show results:

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How Building Effective Teams Can Supercharge Your Business

Team building can be an overused cliche in business circles, but there is something truly magical about what a cohesive team can create together. Individuals working alone are able to contribute specific tasks towards a goal, but a team working together adds energy and power to push their achievements higher. This is one of the reasons there are so many books and manuals focused on building effective teams. If you have never seen this in action you may not believe the synergy that can be attained — it is almost like a force of nature. See how building effective teams will maximize employee productivity and happiness as well as helping you retain your hardest workers.

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