Few entities can inspire the kind of loyalty rock bands do. Think about performers like the Rolling Stones, the Grateful Dead, and Phish, to name just a few. Groups like these have entertained generations of audiences and encouraged strong followings among their most devoted fans. Sure, their music plays a large part in building and maintaining a fan base, but so, too, does great marketing.
Bringing the content to the people
Most recording artists want to sell as many records as possible. That’s only natural, after all. So they focus on promoting albums and use concerts as a way to advertise their music.
The same idea is true in business, where companies often use their professional blogs and social media channels to promote their content and toot their own horn. They might provide occasional helpful information for followers, but their main purpose is selling, and their attitude reflects that.
Some of the more iconic bands, however, have taken the opposite tack. They place their primary focus on entertaining their fans. They want to provide an "experience" that encourages fans to spread their music and enjoy what they have to offer. Album sales grow naturally as the word spreads and more and more people are drawn to them.
That’s the same idea behind successful inbound marketing. It all starts with the experience. Great content draws customers to your sites and pages. Once there, you engage them, encourage them to spread your information, and watch your sales increase as your brand reach grows.
Staying dedicated to the goal
Success didn’t come overnight for most iconic bands. They had to tour constantly, often for years, spreading their music gradually from town to town and venue to venue. Their sound evolved naturally during that time, as they strove to meet their fans’ demands for entertainment. Eventually, they were able to reap the benefits of their dedication.
Once again, the same holds true with social marketing. When you begin using a digital marketing strategy, you have to be willing to give your efforts time before you begin to see a strong return. You have to regularly produce quality content that will bring people back and encourage them to become fans. You need to hone your voice and get to know your audience. Other websites need to find your content and begin linking to it. Search engines have to recognize your value as your popularity begins to rise. In time, you’ll begin to see positive returns for your effort, but only if you continuously produce high-quality, valuable content.
Creating your own voice
Of course, all the marketing in the world wouldn’t have helped these bands grow if they didn’t have something unique and worthwhile to share. They created incredible music that people love to listen to. For your marketing efforts to be successful, you have to be able to show your potential audience that you’re worth their attention, too. That means developing your own voice, creating new ideas, and building on your strengths within your niche. You want to stand out against the crowd and give people a reason to return to you again and again.
The next time you sit down to enjoy the music of your favorite artist or band, pause and consider the incredible marketing lessons these musicians have to share. If you’re ready to start taking your marketing campaign to the next level, let us know how we can help.