Thanks largely to the fact that there is a lot of work to be done and only so many hours in a day to do it, many business owners tend to think of raising productivity as their primary objective at any given time. Unfortunately, this isn’t really the case – it only appears to be on the surface.
Consider the fact that "productivity" as a metric is not something that you can improve indefinitely. You can only find new and innovative ways to raise the amount of work you’re able to do so far before you hit a period of diminishing returns. People WILL get overworked, at which point you’re farther away from your ultimate goal of "do the best work possible, no exceptions" than you were when you started.
Increasing productivity is a means to an end: it is not the end in and of itself. Instead, there are far more important things for running a successful business that you should be focusing on.
Don’t Focus on Outcomes. Focus on Processes
When people place all of their emphasis on increasing productivity, "work harder" tends to become the mantra of the day. However, the old phrase of "work smarter, not harder" still very much applies – or at least it should for the best results.
Focus less on what your employees can do and more on how they’re able to do it. Does your management style create unnecessary waste in the daily workflows of your staff? Do what you can to eliminate it wherever possible. Would giving your employees the ability to work remotely make their lives easier, thus increasing the QUALITY of the work they’re able to offer? It’s something you should consider.
Instead of looking at work as an issue of quantity, look to quality wherever possible. Do whatever it takes to improve HOW your employees are working and rest assured, WHAT they’re able to do will improve as a result.
Keep Everyone on the Same Page
As time goes on, one of the biggest challenges that business leaders face tends to be one of communication. Remember that every department or team in your business isn’t acting in a vacuum – they’re all essentially working together to form the single cohesive whole that is your business in the first place. A vacuum is exactly what is created when you don’t take the time to periodically redefine exactly what a person or team’s purpose is, what they’re doing and (most importantly) why that matters.
Giving people a mission that is unclear or that lacks focus is an excellent way to lower engagement at the same time. Always take the time to make sure that everyone has their "eye on the prize," so to speak, regarding why they should care and what the prize is they should be eyeing.
These are just a few of the factors that are far more important than the blanket concept of "increased productivity" in the world of business. In fact, you’ll often find that when you take the time to focus on other areas of your business to help create the well-oiled machine you always wanted to be running, productivity tends to increase on its own as a result. Workflows become easier to sustain, and communication becomes clearer, paving the way for the high volume of quality, timely production you were after in the first place.