Maintaining a Work/Life Balance: Why Perspective Is Key

Work/life balance? No problem, right? But then those daily tasks start to add up and your nights start getting longer. You start going in on the occasional Saturday, then the "frequent" Saturday. Pretty soon you’re so bogged down with your "to-do" list that you can’t even think about taking that vacation with your family.

Continue reading

Why Does Elon Musk Want Dissenters in his Company?

In many companies and organizations, there is a position that most employees learn to avoid. It’s the position that stands out from the crowd and represents the minority voice on the team. Instead, folks learn to see which way the water is flowing and the music is playing, and they align their interests and concerns accordingly. It’s often couched in phrasing as "being a team player" and being a "proactive player instead of a negative burden" or similar.

Continue reading

Why Educated Confidence Will Carry You Far In Business

To say that confidence is an important quality for a business leader to have is an understatement. At any given time, your employees are going to be looking to you to make decisions and provide insight. They need to know beyond the shadow of a doubt that you’re confident in the actions you’re taking. You need to know that you’ve given serious thought to the long, often difficult road ahead of you and that you’re making the right move for the right task at the right time. If people can see that you believe in yourself, in your business, and what you’ve worked so hard to build, they’ll start to believe in those things, too.

Continue reading

You Can Never Have Too Many Purchase Points

The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you’re only giving your audience one opportunity to buy, you could be leaving lots of money on the table. In truth, you can never have too many purchase points in today’s modern climate for a number of key reasons.

Continue reading