Work/life balance? No problem, right? But then those daily tasks start to add up and your nights start getting longer. You start going in on the occasional Saturday, then the "frequent" Saturday. Pretty soon you’re so bogged down with your "to-do" list that you can’t even think about taking that vacation with your family.
So much of your marketing success depends on your ability to get the right message in front of the right people at exactly the right time. To accomplish this, you need to know your audience – and the market that they inhabit – as intimately as possible.
Wouldn’t it be great if you could print your own money? Life would be so much easier, right? Well, maybe not, but here’s a little secret that feels like printing money: print advertising.
More employees are working remotely than ever before. According to research conducted by GlobalWorkplaceAnalytics.com, roughly 50% of the workforce in the United States holds a job that is "compatible" with at least partial telework. Of those people, about 20 to 25% of them actually do work remotely at some frequency.
What is loyalty? Loyalty is words combined with actions. It is devotion tested by time. It is steadfast security that grows from a most prized character quality. Theodore Roosevelt said, "It is better to be faithful than famous." American author Elbert Hubbard agreed: "If put to a pinch, an ounce of loyalty is worth a pound of cleverness."
Matt Malone would probably be considered an odd fellow and maybe even mentally ill by those seeing him on the street. However, for those who know Malone personally, they might think that he’s a genius.
Nothing is more embarrassing than telling a joke and having it fall flat at work, but don’t let that stop you from adding appropriate humor to the workplace, as it can be a great way to reduce tension and improve overall relations.
In many companies and organizations, there is a position that most employees learn to avoid. It’s the position that stands out from the crowd and represents the minority voice on the team. Instead, folks learn to see which way the water is flowing and the music is playing, and they align their interests and concerns accordingly. It’s often couched in phrasing as "being a team player" and being a "proactive player instead of a negative burden" or similar.
To say that confidence is an important quality for a business leader to have is an understatement. At any given time, your employees are going to be looking to you to make decisions and provide insight. They need to know beyond the shadow of a doubt that you’re confident in the actions you’re taking. You need to know that you’ve given serious thought to the long, often difficult road ahead of you and that you’re making the right move for the right task at the right time. If people can see that you believe in yourself, in your business, and what you’ve worked so hard to build, they’ll start to believe in those things, too.
The sales funnel in a business has changed dramatically in recent years, thanks in large part to how digital and print marketing have been married together. The customer experience is now a fragmented one, and if you’re only giving your audience one opportunity to buy, you could be leaving lots of money on the table. In truth, you can never have too many purchase points in today’s modern climate for a number of key reasons.