Have you hit a slow spot in your print or online marketing? Need a boost to garner fresh vision? In this three-part series, we’ll examine hands-on tools to enliven imagination. Today, we’ll focus on part two of this question: How do you write content that commands attention or sticks with people for months to come? Last week, we discussed “matching the media and the message.” Today we’ll consider two more simple strategies.
In the age of visual brilliance and short-lived attention spans, sometimes we wonder if content really counts. But where would vibrant graphics or sensational social media campaigns be without dynamic copy? Nowhere! Like Batman without Robin, like brawn with no brains, hard copy is fundamental to your success.
On the sixth floor of a Boston office building, a sprawling Art Deco lounge gives way to a row of small, glass-walled offices. While the offices seem identical, the residents are not. As you stroll down the hall, you’ll encounter data scientists developing smart-home technology, tech rooms packed with drones and virtual reality headsets, a venture capital start-up, or even employees of Amazon, General Electric, or Liberty Mutual insurance. What do they have in common? A desire to change scenery and synergy through shared office space.
Remembering to go to the doctor or dentist’s office was much simpler back in the day when nearly everyone had a printed calendar. You would go home after a visit and immediately add your next visit to your calendar. The complexities of life today means that it can be tough to keep track of everything, even if you’re putting follow-up visits in your smartphone. The cost of a missed office visit can really add up over time, causing professionals to lose thousands of dollars per year. The tiny cost of creating a simple printed reminder that can be saved to your patients’ fridge provides an extra touch point for busy individuals.
Picture this: it’s three weeks before your next trade show, and you’re no closer to formulating a plan of attack. Last year, the public milling about your booth was polite but lackluster. Your IT business may not be the most exciting one at the trade show, but you know you can do better. The good news is that you can. Here are some unique things you can combine with your print marketing efforts for maximum trade show results:
Persuasive Promotions Can Transform Browsers to Buyers
Are you the child of a parent who meticulously clipped coupons to pinch pennies?
Team building can be an overused cliche in business circles, but there is something truly magical about what a cohesive team can create together. Individuals working alone are able to contribute specific tasks towards a goal, but a team working together adds energy and power to push their achievements higher. This is one of the reasons there are so many books and manuals focused on building effective teams. If you have never seen this in action you may not believe the synergy that can be attained — it is almost like a force of nature. See how building effective teams will maximize employee productivity and happiness as well as helping you retain your hardest workers.
With school ending and summer starting, adults and children alike will be spending as much time as possible outdoors at home and community events. In most locations, summer weekends are chock full of local and regional events that attract a wide array of people. Some events attract local residents of a community or region, while larger events can bring tourists into an area for a few hours, day or an entire weekend.
Carl is a business owner who is experiencing firsthand just how much the internet has revolutionized the consumer buying process. It used to be that a simple look at your products’ features was enough to sway consumers to make a purchase. But now, it’s all about the brand. In fact, Carl’s brand has become his most valuable asset. That is why he is doing all that he can to build his brand equity and distinguish himself from his competition.
The Courage to Connect
When research professor Brené Brown opened up to a TedxHouston audience about shame, vulnerability, and courage, she had no idea her message would become one of the most wildly popular TEDx talks of all time (with over 24 million views). Brown has spent the last ten years studying the power of authenticity and empathy, and poses wonderful questions like these: