Cash flow is important in the lifespan of any business, but one of the key things to understand is that it’s about more than just "money in versus money out." It’s a valuable look into the bigger picture of what you’re doing, and by having a handle on this aspect of your finances, you can take advantage of business opportunities when they arise.
Human beings are visual learners, which is part of why visual communication is so effective (and important). Whether you’re talking about a B2C or B2B situation, marketing presentations allow your message to transcend the world of more straightforward marketing tactics and take on a whole new potential audience at the same time.
Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager.
Pierre Omidyar didn’t plan to start a mega-corporation in the late fall of 1995. In fact, all he wanted to do was get rid of some computer equipment he had laying around by selling it through a digital garage sale. However, once he realized how popular his simple web page started to become, and the fact that he could charge a fee for folks to use it, eBay was born.
If you ask the owners of many large, family-owned businesses what keeps everyone together, you may notice a trend: philanthropy. Helping others truly does run in the family, and multigenerational businesses are in a unique position to pass along not just the business perspective needed to be successful, but also how to have a positive impact on the community. Even if kids are too young to be involved in the family business, it’s never too early to begin coaching children about why it is important to help those who are less fortunate. It’s not just large organizations that benefit from giving back — family businesses of all sizes find that philanthropy offers a way for all ages to come together around a common goal.
Fall is a beautiful time of year with cooler weather in some regions, and connotations of family in all parts of the country. Fall brings with it traditional themes of back to school, falling leaves, carving pumpkins, football, and fall holidays. One of the most popular traditions during the fall season is the range of pumpkin-flavored treats available. Using these themes, you can create campaigns to drive new customers and return business.
Productivity really is the secret to everything in terms of your business’ success. Happier employees tend to be more productive, which is why it is essential that you focus on things like corporate culture and team-building exercises whenever the opportunity arises.
What do Whopper Juniors and bullying have in common these days? They are both being talked about. A LOT.
Work/life balance? No problem, right? But then those daily tasks start to add up and your nights start getting longer. You start going in on the occasional Saturday, then the "frequent" Saturday. Pretty soon you’re so bogged down with your "to-do" list that you can’t even think about taking that vacation with your family.
So much of your marketing success depends on your ability to get the right message in front of the right people at exactly the right time. To accomplish this, you need to know your audience – and the market that they inhabit – as intimately as possible.