A fortune cookie has an average taste at best. So why do people look forward to eating them? Because of the little piece of paper inside the cookie. You know, the one that tells a story: your fortune.
The text on the fortune is rarely profound, yet we still excitedly break open the fortune cookie to see what it says. Why? Because those simple and sometimes silly words illicit an emotional response.
Your products and services are like a fortune cookie. In your mind, they are second to none, but to your audience, you may be one of many.
Your values, vision, and especially your story are like the fortune in the cookie. Your prospects and customers want the fortune as much if not more than the cookie itself because that’s how they connect and how they will remember you.
Strive to make your services and products the best they can be. But don’t forget to tell the stories behind them, so you can connect with your clients emotionally. That’s the key to what will make you unforgettable.