Never Underestimate the Value of Good Relationships

Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake tattoo designs available. She had many talented artist friends due to an artistic coworking space she’d recently founded. Bringing these folks together to create a new product seemed a natural fit.

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Motivation Matters

Motivation matters. Why? Because without it we fail to thrive. Lack of motivation is linked to lethargy, depression, and higher employee turnover. In contrast, studies show goal setting (even goals WITHOUT attached financial incentives) improved worker performance by 12 to 15%. How well you can motivate yourself or others can have a substantial effect on the pleasure and profit you experience.

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Understanding Intent versus Impact in the World of Marketing

It is essential to understand as much about your audience as possible, especially the differences between "intent" and "impact" in the world of marketing. Intent is something that you have total control over – it’s what every font selection, every color choice, every turn of phrase and every piece of collateral is ultimately building towards. Impact, on the other hand, is something else entirely. Making an effort to understand the difference between these two concepts is the key to maximum success moving forward.

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Using Continuity to Strengthen Your Branding Efforts

Your brand is a lot more than just a name or a logo. It’s the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn’t your products or services (though, to be fair, they do help quite a bit) – it’s this idea of the larger brand itself.

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You Don’t Demand Employee Trust. You Earn It.

Corporate culture is pretty much the key to everything in the world of business. According to a series of studies reported on by Forbes, nearly 90% of people who responded said that company culture was incredibly important for their firms. In fact, 92% said that they firmly believed that improving corporate culture would enhance the value of their business, while more than half of respondents said that corporate culture influences everything from productivity to creativity to profitability, value, growth and beyond.

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Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts

If it seems like more and more marketers are incorporating holiday-themed elements into their campaigns, you’re absolutely right. Though some may think this is a symptom of the commercialization of events like Thanksgiving or Christmas, it really isn’t – at least, not if you approach it from the right angle. In truth, incorporating the holidays into your larger marketing efforts is and will always be a good idea for a number of compelling reasons.

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